The Social Contagion PRE-ORDER (PDF)

In this gripping blend of cultural commentary, personal reflection, and media analysis, Alison Sher unravels the tangled web of American ideology in an age of disinformation and digital tribalism. From the frontlines of protests to the fringe corners of conspiracy culture, The Social Contagion traces the viral spread of belief systems that have reshaped the cultural psyche since the onset of the pandemic—and asks what happens when identity, politics, and technology collide.

With a journalist’s eye and a philosopher’s heart, Sher explores the ideological battlefield left in the wake of COVID-19, Black Lives Matter, Trumpism, social media, and woke orthodoxy. Through bipartisan media analysis, memoir, and spiritual insight, she reveals how fear, authority, and belonging have been weaponized in a time when everyone is both an influencer and an enemy.

At once a cultural diagnosis and a call for clarity and collective healing, The Social Contagion speaks to anyone who’s ever asked: What’s really going on here—and how do we coexist with those on the other side of the divide?

Alison Sher is an acclaimed author and cultural commentator whose work bridges the worlds of investigative journalism, memoir, and sociopolitical analysis. She is the author of The Millennial’s Guide to Changing the World, released by Skyhorse Publishing, which debuted as the #1 New Release on Amazon and has been praised by The Wall Street Journal and Khloé Kardashian alike. With over 200 bylines in spanning news, arts, and cuisine, Sher has interviewed hundreds of voices to illuminate the tensions and transformations shaping American life. Her latest book, The Social Contagion: Viral Ideologies and the Culture War for America’s Future, has been hailed as a bold and timely reckoning with the psychological, political, and spiritual forces redefining the post-pandemic era. Her writing is recognized for its unflinching honesty, lyrical clarity, and fearless navigation of the nation’s ideological divides.